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WESTMONT, Ill. -- Alon USA Energy Inc. has selected C-Buying, a division of Consolidated Buying Co., as its buying group for its FINA branded network of approximately 1,300 retail stores.
As the select buying group, C-Buying, which provides services to more than 9,000 locations nationwide, will design a program tailored to FINA branded marketers and dealers to enhance profitability and cut costs through exclusive pricing benefits, promotional opportunities and rebates from more than 300 national and regional suppliers and service providers.
"Through this new buying program, our marketers and dealers will boost their growth potential and brand strength, and consequently, bolster the entire FINA network," said Kyle McKeen, vice president of marketing for Alon USA.
Jon Lanphier, president of CBC said, "Teaming with Alon USA aligns perfectly with the C-Buying growth strategy and our best-in-class supplier partnerships. We are thrilled to offer the solid FINA network all of the benefits of our extensive program."
Alon USA Energy Inc., headquartered in Dallas, is an independent refiner and marketer of petroleum products, operating primarily in the Southwestern and South Central regions of the United States.
Earlier this year, C-Buying entered into a three-year agreement with Cenex and launched the "C-Buying for Cenex" program exclusively for Cenex branded marketers. Cenex is a brand of CHS, a diversified Fortune 500 company providing grain, food and energy resources, based in Inver Grove Heights, Minn. It owns a refinery in Laurel, Mont., and nearly 75 percent of the National Cooperative Refinery Association at McPherson, Kan.
The C-Buying for Cenex program allowed Cenex marketers to tap into more than 300 national product agreements CBC has established, including cigarettes, tobacco, beverage, confectionery, grocery and snack programs, as well as other more diverse programs, such as bay services, car wash, insurance, transportation, equipment purchases and business services.
"The buying group allows our marketers to have flexibility that will greatly impact their bottom line," said Pete Willson, manager of retail development at CHS. "The relationship with the likes of Procter & Gamble, Pepsi and other large suppliers allows our stores to access consolidated buying, bringing in rebates, and adding to their bottom line. The group brings some added-value programs such as ATMs and car wash equipment that the stores might not otherwise get."