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HONOLULU -- In Hawaii, "aloha" means much more than a simple "hello." It's also a cultural expression of how people treat one another. To demonstrate this, Aloha Petroleum Ltd. is giving away one year's worth of gasoline to the person who comes up with the most creative and heartfelt definition of the Hawaiian greeting.
The giveaway is part of its "Capturing Aloha" video contest, which launched yesterday via the company's Facebook page.
"Contestants will not only have to create an awesome video that fits the contest theme, [but] they will have to use the power of social media to promote the video within their networks," said Larry Adams, director of sales and marketing. "We are excited that by sharing their 'Capturing Aloha' videos, they will actually be sharing the Aloha spirit -- something we at Aloha Petroleum strive for in everything we do."
Video submissions must be 30 to 60 seconds long, can be made using a smartphone or video camera, and must answer the question, "What does aloha mean to you?"
The 10 videos with the most votes will be eligible to win. Judges will select the winning videos based primarily on creativity and adherence to the contest theme, the company noted. The winning categories are:
- Grand Prize -- Free gas for one year, a $2,600 value.
- First Runner-Up -- Free gas for six months, a $1,300 value.
- Second Runner-Up -- Free gas for three months, a $650 value.
Two Honorable Mention awards will also be given out, earning each recipient one month’s worth of free gas, a $220 value.
“We have already received amazing videos created by people using just their cell phones, so we encourage everyone, of all technical abilities, to participate,” Adams added.
Video submissions are being accepted now through July 29. Public voting will run from July 22 through Aug. 5, and the 10 finalists will be announced on Aug. 6. Winners will be announced on Aug. 13.
More information about the contest and sample videos can be found on Aloha Petroleum's Facebook page.
Aloha Petroleum Ltd. is the largest gasoline marketer and convenience store operator in Hawaii, and markets through more than 100 Shell, Aloha and Mahalo branded fueling stations in the state.