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    A.E. Robinson Oil Co. Deploys ADD eSTORE

    A.E. Robinson Oil Co., a family-owned and operated company with three offices and retail locations in Dover-Foxcroft, Maine, is the first to fully deploy Advanced Digital Data Inc. (ADD) Systems, ADD eStore technology at all of its retail locations throughout the state.

    FLANDERS, N.J. -- A.E. Robinson Oil Co., a family-owned and operated company with three offices and retail locations in Dover-Foxcroft, Maine, is the first to fully deploy Advanced Digital Data Inc. (ADD) Systems, ADD eStore technology at all of its retail locations throughout the state.

    ADD eStore is a home office/store manager software solution for the convenience store industry. Its intuitive data-centric solution offers marketers unprecedented visibility into their operations, as well as a dynamic and easy-to-maintain Pricebook, and the Atlas Reporting Business Intelligence platform, delivers detailed analysis and reporting, the vendor reported.

    "Maintenance of virtually everything in eStore is so straightforward and easy," said Scott Goodridge, IT project manager for A.E. Robinson. "It has a ton of possibilities, and I think I've only seen the tip of the iceberg with this system's capabilities. We are very anxious to get into the Atlas Reporting Business Intelligence piece so that we can get a better view of what's actually going on in our c-stores. In the end we think that the total package of ADD eStore along with the Atlas Reporting software will really help us analyze, understand and grow our c-store business."

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