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DETROIT -- Gas Station TV, a digital video media supplier for gas pumps, is expanding in the second quarter of this year to bring digital entertainment and information to drivers at the pumps in America's top three markets.
The company's 20-inch LCD screens will come to retailers in Chicago, New York and Los Angeles, joining those in Atlanta, Dallas and Houston. Through Gas Station TV, motorists can watch news, sports, weather and select ABC Network content at more than 1,000 displays in those metro areas. By the end of this year, the company expects to reach consumers with more than 6,000 screens in the nation’s top 10 markets.
Advertisers using the technology tell the company that unlike typical television or other media advertising, gas stations provide a captive audience where entertainment currently does not exist.
"The media world is not changing -- it has changed. GSTV is focused on creating the kind of engaging environment marketers are craving," said David Leider CEO, Gas Station TV.
In addition, a recent Nielsen Media Research study found that 77 percent of respondents looked at or listened to Gas Station TV while fueling at stations with the service, and 89 percent intend to watch or listen to it on their next visit. Brand recall was extremely high averaging around 40 percent, according to the company.