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ACNielsen, a market research firm and sister company of Convenience Store News announced yesterday that it has expanded its relationship with Northfield, Ill.-based Kraft Foods Inc. in both United States and overseas.
ACNielsen has been named the primary provider of market research across Europe, the Middle East and Asia Pacific for Kraft Foods International. In addition, Kraft Foods North America has expanded its U.S. agreement with the market research leader to include all of its recently acquired Nabisco brands.
Under the new international agreement, ACNielsen will expand the retail measurement services it provides to Kraft and will add consumer panel, decision-support and modeling & analytical services. In all, ACNielsen will serve Kraft Foods International in 25 European countries, 12 Asia Pacific markets, and nine Middle Eastern countries -- areas that represent most of Kraft's international business.
The international agreement covers all of Kraft Foods product lines including beverages, snacks, cheese, convenient meals and grocery.
"We are extremely pleased to be able to expand our involvement with Kraft Foods in the U.S. and internationally," said Mike Connors, vice chairman, ACNielsen. "These agreements build on our successful and long-standing relationship with Kraft in North America and demonstrate the value the company places in our unmatched global reach and outstanding portfolio of high-quality market research services."