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NEW YORK -- Suppliers and brokers from across the nation are expected to descend on northwest Arkansas in November for the 4th Annual Town Hall Symposium, entitled "Marketing to a Moving Target Consumer."
Sponsored by ACNielsen and VNU Business Publications, the event will be held Nov. 9, at the Embassy Suites Hotel in Rogers, Ark., not far from the headquarters of super-retailer Wal-Mart.
Attendees will learn and exchange ideas about consumer-focused business issues, including unique insight into what the future holds for the industry and how to achieve results in this ever-changing world. Special sessions will also help suppliers gain insights into the Wal-Mart and SAM'S Club consumer.
Featured speakers include:
* Tom Moseman, senior vice president, Envirosell Inc.: "Meeting Retailer Needs in a Fast-Moving World."
* Todd Hale, senior vice president, Homescan, ACNielsen: "The Warehouse Club Consumer."
*Michael Bergdahl, author of What I Learned from Sam Walton: How to Survive and Thrive in a Wal-Mart World: "F.I.R.S.T. -- Secrets to Outperforming The Pack."
The conference will also feature sessions on Retailtainment with Universal Studios Consumer Products, Saatchi & Saatchi X and Nielsen Entertainment; a new research report on doing business in China today by KPMG; insights on neighborhood marketing by Spectra Marketing; the Hispanic influence on fashion trends by Luis Garcia of Garcia360; and how to use online marketing to drive brick-and-mortar sales.
Registration is limited. To register online, go to www.b-there.com/berg/bentonville2004.
For further information, contact Judy Anderson at 847-605-5893 or send an e-mail to ACNCorpEvents@ACNielsen.com.