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DALLAS -- Oscar and Grammy award-winner Jennifer Hudson chose a candle to light up the side of her 7-Eleven "Coffee Cup With a Cause" design, which went on sale April 1, at participating U.S. 7-Eleven convenience stores.
Hudson's cup -- the second in the c-store chain's program -- will be available through May 31, or while supplies last. Proceeds from sales of the cup featuring Hudson's personal design will benefit her designated charity, Boys & Girls Clubs of America.
Hudson made a surprise appearance at a Chicago-area Boys & Girls Clubs of America location March 31, to formally announce her partnership with 7-Eleven and officially launch her cup design. Featuring a brightly burning candle as the focal point, the cup is inscribed with the words "Light of Peace" in Hudson's handwriting.
"7-Eleven's 'Coffee Cup With A Cause' program not only lets me give back to an organization that really helped me while I was growing up in Chicago, but also is an opportunity to tell others about the great work this organization continues to do," Hudson said in a statement. "The Boys & Girls Clubs provide safe places for kids to learn and grow, not just in Chicago but across our country and on U.S. military bases around the world."
Throughout 2010, 7-Eleven will introduce limited-edition, 20-ounce coffee cups designed by entertainment and sports celebrities to be sold in its U.S. stores. Proceeds from sales of the cups benefit the featured celebrity's charity of choice. These cups can be filled with any 7-Eleven hot beverage and customized with a selection of creams, syrups and spices at no extra charge, according to the Dallas-based convenience retailer.
"We know worthwhile social causes are important to our customers, and 'Cups With A Cause' provides them an easy way to support different organizations throughout the year while enjoying a great cup of coffee," Rita Bargerhuff, 7-Eleven's chief marketing officer, said in a statement. "By partnering with a variety of celebrities and charities like Jennifer Hudson and the Boys & Girls Clubs of America, our customers can help make a positive impact on thousands of lives."
While 7-Eleven guarantees a minimum donation of $250,000 to each charity, donations could reach as high as $300,000, depending on the number of cups sold. Consumers can drive up donations through the purchase of the celebrity-designed cups.
7-Eleven's "Coffee Cup With A Cause" program was introduced last October at the 2009 Noble Awards, which recognize charities, celebrities and their humanitarian works. More information about 7-Eleven's program can be found at www.cupwithacause.com, www.facebook.com/7Eleven and www.twitter.com/7Eleven.
As the largest chain in the convenience retailing industry, 7-Eleven operates, franchises or licenses more than 8,100 7-Eleven stores in North America. Globally, 7-Eleven operates franchises or licenses close to 37,500 stores in 16 countries.
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