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LOS ANGELES -- Along with Sunkist Orange Soda and 7 UP, 7-Eleven Inc. has partnered with Rock the Vote in an effort to mobilize 20 million young people to vote at the polls on Nov. 2.
Rock the Vote, the nonprofit, non-partisan youth voter organization, and Sunkist Soda plan to distribute at least 1 million voter registration forms in both English and Spanish via voter registration kiosks placed in participating 7-Eleven stores across the country. They will also encourage 7-Eleven customers to sign Rock the Vote pledge cards reflecting a commitment to vote on Election Day.
"As the leading convenience store brand, it's not hard to find one of our stores in neighborhoods across the country," said Doug Foster, managing director of marketing for 7-Eleven. "Participating in Rock the Vote is a great way for us to reach out to the 18- to 22-year-old segment, as well as make voter registration easy and convenient for them."
The partnership will include public service announcements and in-store signage that drive customers to the Rock the Vote kiosks, located within participating 7-Eleven stores. An in-store coupon at the kiosk will offer savings on Sunkist, 7 UP and Super Big Gulp drinks. In addition, Super Big Gulp cups will spotlight recording artists slated to perform on the 2004 Rock the Vote bus tour, including Maroon 5, the Black Eyed Peas and Joss Stone.
"We're proud to say that this truly represents a new take on the convenience of convenience stores," said Jehmu Greene, president of Rock the Vote, who added that voter registration will now be as easy as grabbing a Big Gulp. "We intend to register at least one million new voters this year and motivate 20 million young Americans to go to the voting booth, and this wide-ranging partnership with Sunkist Soda, 7 UP and 7-Eleven will go a long way toward achieving that goal."