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    7-Eleven Teams With Cauz-FX to Market $1 Value Menu

    The cause marketing program will use social media to promote more than 165 Las Vegas-area stores and gather donations for Big Brothers Big Sisters.

    LAS VEGAS -- More than 165 area 7-Eleven stores have teamed up with Cauz-FX, a provider of turnkey cause marketing solutions, to promote the chain's $1 Value Menu and generate donations for Big Brothers Big Sisters (BBBS) of Southern Nevada, according to a NewsGuide.us report.

    Through Cauz-FX's program, BBBS-operated trucks will display the 7-Eleven logo while picking up donations, allowing them to function as mobile billboards as they visit approximately 10,000 Las Vegas-area homes each month, the report stated. Donors will receive branded door hangers that not only serve as thank-you cards and tax receipts for the donations, but also provide special offers from the convenience store chain.

    The door hangers also direct consumers to the Facebook page for Cauzoupon, Cauz-FX's consumer-facing side, where they can enter a drawing to win a $50 7-Eleven gas card.

    "7-Eleven Las Vegas stores are very excited to launch this new interactive program, which will escalate our support of BBBS and create a new partnership with Cauz-FX," said Jena Brown, field consultant for 7-Eleven Inc.

    Las Vegas customers are also encouraged to drop off BBBS donations in donation drums that will be located in more than 100 7-Eleven stores for the rest of September.

     

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