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    At 7-Eleven, Talk is Cheap

    Chain offers lower-cost, rechargeable calling cards.

    DALLAS -- This month, 7-Eleven Inc. will offer a flat per-minute rate for 41 variations of domestic and international long-distance prepaid calling cards, including two that are rechargeable. IDT Telecom is the provider of these integrated, low-cost calling cards, which offer consumers the ability to obtain minutes quickly by charging and recharging the same swipe-activated card.

    Participating 7-Eleven stores will carry a rechargeable, co-branded IDT/7-Eleven Universal domestic calling card selling in denominations of $5, $10 and $20, and a rechargeable, $5 calling card designated for calls to Mexico. An assortment of regional calling cards that are tailored to specific demographics with average rates of 5 cents a minute or less also will be available in all Dallas-based 7-Eleven markets.

    "IDT offers an extremely competitive rate on prepaid calling cards," said Kevin Elliott, 7-Eleven’s vice president of merchandising. "These discounted cards provide added convenience for consumers along with fast loading, and recharging features and lower rates."

    All of the domestic and international calling cards allow for phone calls anywhere. For example, the $5 rechargeable international calling card gives consumers approximately 90 minutes of talk time, offering a convenient, low-cost way to call Mexico. The cards contain local access numbers and 1-800 access numbers for long-distance calling. Rates vary by country for international calling.

    The prepaid cards, which are swipe-activated by the store sales associate through the point-of-sale (POS) register, make it convenient for a customer to pay in a quick, simple transaction. The cards have a 12-month expiration date from the time the card is first activated.

    "Because of our extensive telecommunications network and our ability to connect calls virtually anywhere in the world, we can offer consumers great value," said Jim Courter, CEO of IDT. "The introduction of IDT Universal calling cards at 7-Eleven's 5,300 U.S. stores brings new meaning to the company's slogan, 'Oh, Thank Heaven.'"

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