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DALLAS -- In a concerted effort to support the Susan G. Komen for the Cure program, 7-Eleven Inc. is baking fresh ribbon-shaped doughnuts every day throughout October in recognition of Breast Cancer Awareness Month.
"This is an easy, not to mention delicious way for people to give to this important cause," Joe Hermes, senior fresh food director for 7-Eleven, said in a statement. "They can grab a pink doughnut for themselves on the way to work, fill a box to take to the office or designate a day of the week as "Passionately Pink for the Cure" day with these doughnuts and other pink treats like M&Ms Brand Chocolate Candies and coffee in pink mugs."
With 15 cents from each sale of the $1.19 priced doughnuts being donated to the Komen organization, Hermes explained the company hopes to raise between $25,000 and $50,000 for the national charity. In addition, participating stores are carrying an assortment of pink items to raise funds for various organizations supporting the fight against breast cancer.
Along with pink ribbon doughnuts, refillable coffee mugs and refrigerator magnets, participating stores will carry popular pink products from manufacturers that have made a commitment to contribute a portion of the proceeds from sales to breast cancer charities. Products include TicTac mints, Hershey Kisses and M&M candies, and have specific product and/or packaging to commemorate Breast Cancer Awareness this month.
"Susan G. Komen for the Cure partners with a variety of organizations, offering hundreds of creative opportunities for all people to be a part of the breast cancer movement," Katrina McGhee, vice president of marketing for Susan G. Komen for the Cure. "Our partnership with 7-Eleven is a great example of how people can support Komen’s promise to end breast cancer by simply running their morning errands."