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    7-Eleven Store Turns Skate Shop

    With the help of pro skater Rob Dyrdek, c-store adds skateboarding equipment.

    NORTH HOLLYWOOD, Calif. -- The 7-Eleven convenience store on Magnolia Boulevard here has been a popular spot for skateboarders who visit the nearby North Hollywood Park. And to cater to these customers further, the store recently teamed with professional skater/reality show star Rob Dyrdek of MTV's "Rob Dyrdek's Fantasy Factory" to revamp the location and offer useful products to these skate enthusiasts, according to Freshnessmag.com.

    The partnership between Dyrdek and 7-Eleven goes both ways, as the new 7-Eleven Urban Skate Store, operated by franchisee Koorosh Shahrokh, will be home to both regular 7-Eleven merchandise and exclusive Wild Grinders merchandise. The exterior of the store now sports Wild Grinders graphics, and to celebrate the occasion, Dyrdek designed a special Wild Grinders Slurpee cup, which will be sold exclusively at 7-Eleven stores nationwide this fall, according to the report.

    Across the street from the new store, Dyrdek opened a "Safe Spot Skate Spot" location in the North Hollywood Park, offering skaters a safe place and good equipment to perfect their sport. The new "Safe Spot Skate Spot" Skate Plaza was realized with the help of a $250,000 donation from 7-Eleven to the Rob Dyrdek Foundation, the report stated.

    Dyrdek opened the skate park and unveiled the new 7-Eleven Urban Skate Store earlier this week by meeting with fans and skaters, and also gave away exclusive 7-Eleven/Wild Grinders merchandise such as T-shirts, cups and keychains, according to the Web site.

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