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REDMOND, Wash. -- AT&T Wireless announced the rollout of its new GoPhone, which will be featured nationally at 7-Eleven convenience stores.
"We chose 7-Eleven because the whole premise of the product is to make it easy to get and easy to use -- the grab and go of wireless -- and convenience is the concept of 7-Eleven," Ritch Blasi, spokesperson for AT&T Wireless told CSNews Online. "It's a one, two, three purchase ? you buy, you activate and you use."
The new phone eliminates the need for a long-term contract or credit check because the calling plans -- ranging from $19.99 to $49.99 -- are prepaid by a credit card, debit card or checking account withdrawal.
"You go into the store, buy the phone for $90, take it home and activate it," said Blasi. "Depending on which calling plan you chose, it deducts the amount from your checking account or debit card, or charges a credit card automatically."
And this isn't the first time AT&T has worked with 7-Eleven. "Think about the traffic that goes through 7-Eleven stores," said Blasi, adding he is also looking to partner with a number of other retail chains.