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    7-Eleven Renews Vocus

    Convenience giant uses the on-demand software for government relations.

    LANHAM, Md. -- 7-Eleven renewed its subscription to Vocus Inc.'s Government Relations Edition for the second consecutive year. Vocus is a leading provider of on-demand software for public relations management.

    "Vocus provides us with a single platform that enables us to effectively communicate with state and local members and accurately track our activities," said Steve Watson, regional manager of government relations with 7-Eleven. "More importantly, we are able to use Vocus to report on our efforts as compared with our results, which is necessary to ensure we are meeting our organizational goals."

    Vocus' Government Relations Edition provides a complete government relations management solution and features a comprehensive database of federal and state legislative contacts. Organizations also use the software to track projects, activities and legislation, maintain a professional online advocacy site and analyze lobbying efforts and legislative success.

    "We view our customer renewals as a clear point of validation for the value of our product and also believe it's indicative of their satisfaction with our customer service," said Bill Wagner, chief marketing officer with Vocus. "Certainly Vocus puts valuable information at our customers' fingertips and we are pleased to have a global corporation like 7-Eleven renew their subscription; we look forward to the continuing relationship."

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