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    7-Eleven Reaches 100th Store in Conversion Program

    Retailer also rolls out chaotic trading card game and rhino energy in stores.

    DALLAS -- To celebrate the opening of the 100th store to join 7-Eleven network through the Business Conversion Program, the Dallas-based convenience store operator will roll out the red carpet Friday, March 27, for a grand opening ceremony, the company stated.

    Festivities that day will commence at 10 a.m., and will include the cutting of a 7-foot 11-inch sandwich at 11:30 a.m., and sampling of foodservice items from 7-Eleven's Fresh Foods Program. The new store's owner, Piyush "Peter" Patel, will be on hand along with key 7-Eleven executives, including Jeffrey Schenck, senior vice president of National Franchise and Real Estate, and local public officials, according to the company.

    "7-Eleven leverages its scale to directly impact and improve store operations," Patel said in a statement. "We converted our J.D. Foods business to 7-Eleven earlier this year, and, despite the traditionally slow winter months, we are already experiencing 30 to 35 percent higher sales volume."

    The store, located at 219-217 Hillside Ave. in Queens Village, N.Y., is 3,800-square-feet and owned by Patel along with his brother and uncle.

    Through 7-Eleven's Business Conversion Program, the company presents qualified independent operators of gas stations, convenience, liquor or small grocery stores with the opportunity to convert their business to a 7-Eleven store.

    In other 7-Eleven news, approximately 1,000 of its convenience stores now carry 4Kids Entertainment's Chaotic Trading Card Game, the company stated.

    Chaotic combines a collectible in-person card game with an online multi-player experience, as each card is printed with a unique alphanumeric code enabling players to upload their card collection onto www.chaoticgame.com. The game is also supported by an animated television series, according to the company.

    "We at 7-Eleven pride ourselves on staying at the forefront of emerging trends, whether it’s in our core business of food and beverages or in niche categories that appeal to specific consumers like our young, tech-savvy customers," Kris Nelson, 7-Eleven senior product director for non-foods, said in a statement. "With the addition of the online elements, Chaotic offers our youngest gamers the next generation of trading-card games."

    The game’s most recent release, Chaotic: M’arrillian Invasion: Rise of the Oligarch, will be the first Chaotic product at 7-Eleven stores.

    "We couldn’t ask for a better partner than 7-Eleven, the biggest and best-known convenience store chain, to reach Chaotic’s key target audience -- boys 9-14," said Bryan C. Gannon, president and CEO of TC Digital Games, a subsidiary of 4Kids Entertainment.

    Meanwhile, the convenience chain's 1,100 mid-Atlantic stores will now offer rhino energy drink, the No. 1 competitor to Red Bull in Europe, BevNet.com reported. The drink will be available in two varieties -- regular and sugar free -- in 8.3- and 16.9-ounce cans, the report stated.

    "Rhino’s is thrilled to partner with 7-Eleven for its launch in the Mid-atlantic region," Paul Zymblosky, vice president of sales for rhino USA, said in a statement. "Much of the success rhino has had in the U.S. thus far has been based on the demand for a better tasting energy drink and we’re here to deliver. Finally, rhino’s can provide consumers with a product of the highest quality based on substance and style. The U.S. market is prepared for just what we offer: 'strong stuff.'"

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