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    7-Eleven Promotes New Brew With Dollar Coffee Wednesdays

    Brazilian Dark Roast is the c-store chain’s most full-bodied coffee to date.
     

    DALLAS -- 7-Eleven Inc. wants to make sure consumers try its Brazilian Dark Roast coffee. The convenience store chain will offer Dollar Coffee Wednesdays this month, when every size cup of the brew will cost just $1.

    According to 7-Eleven, the Brazilian Dark Roast is made from 100-percent Arabica beans, mountain-grown in Southwestern Brazil and roasted dark to create a rich and full-bodied taste.

    "We take great measures to ensure that our coffee is of the highest quality. Every batch is tested by 'Master Tasters' to make sure 7-Eleven's coffee offers premium taste, texture and aroma,” said Laura Gordon, vice president of brand innovation for 7-Eleven. “The Brazilian Dark Roast is another example of 7-Eleven delivering high-quality roasted coffee at a value price to its guests."

    The dollar coffee deal is valid all day every Wednesday in January at participating 7-Eleven stores nationwide. All the coffee condiments choices, such as sweeteners, flavors and toppings, are included in the $1 price.

    Dallas-based 7-Eleven Inc. operates, franchises or licenses more than 9,700 c-stores in North America, and there are about 49,000 7-Eleven stores in 16 countries.

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