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DALLAS -- In announcing that its Halo 3 video game has reached the 1 million mark for preordered games, Microsoft also released details of upcoming consumer-branding promotions, including one with the nation's largest c-store chain, 7-Eleven.
"This September, Halo 3 will push video game entertainment into the forefront of mainstream culture," Chris Di Cesare, director of creative marketing at Microsoft, said in a written statement. "Teaming up with some of the world's strongest and most recognizable brands is trailblazing new paths, and cementing video games as big entertainment on par with major-event films."
Microsoft said 7-Eleven has confirmed plans to support the launch through a variety of in-store promotions, including three Halo 3-branded collectible Slurpee cups. In addition, 7-Eleven will run a promotion with Mountain Dew Game Fuel -- a limited edition Halo- and Mountain Dew-branded packaged beverage -- and Doritos. Thousands of Halo 3-themed prizes will be awarded, including a grand prize of a role as a voice actor in the upcoming Xbox 360 video game, Halo Wars, by Ensemble Studios.
While a 7-Eleven spokesoman verified the information released by Microsoft, she declined to provide additional details to CSNews Online, but noted that the chain will be issuing further information as the game's release date approaches.
As part of the promotion, Mountain Dew has already unveiled Mountain Dew Game Fuel, which has the taste of Mountain Dew with an added citrus cherry flavor and caffeine. Game Fuel will come in 20-ounce and 2-liter bottles, as well as 12-packs of 12-ounce cans. Game Fuel is available nationwide for a limited time.
In addition, a few select markets will see Mountain Dew Game Fuel in a special-edition aluminum bottle with an exclusive design created by Bungie Studios, the developers of Halo 3. This bottle will be available in very limited quantities, Microsoft stated.