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    7-Eleven Promo Materials Fetch High Prices

    "The Simpsons" fanatics are paying hundreds for resold exclusive products.

    NEW YORK -- Entrepreneurial consumers in areas where 7-Eleven transformed stores into Kwik-E-Marts are making a profit on the chain's exclusive "Simpsons"-themed products by selling them online for much more than their original resale value, AssociatedContent.com reported.

    At the 12 Kwik-E-Marts, customers can purchase "Simpsons" products such as a "Radioactive Man" comic book, Squishees, pink doughnuts, Buzz cola, Krusty O's cereal and much more. The whole realm of "Simpsons" products are being resold online on auction sites such as eBay, where they are being marketed as collectors' items and fetching some high prices, the report stated.

    A recent eBay auction ended with a final bid of $73 for a lot including a six pack of Buzz cola, one box of Krusty-O's Cereal, two copies of the "Radioactive Man" comic and one Kwik-E-Mart Styrofoam cooler. Another lot that included Buzz cola, Squishee cups and the collectible straws, Krusty O's cereal, "Radioactive Man" comics and a dancing Homer doll sold for $86, according to the Web site. When CSNews Online investigated the auction site, a lot of 14 "Simpsons" items – including six of the magnetic straws and five Squishee cups featuring "Simpsons" characters -- was selling at a "buy it now" price of $100.

    Consumers are even cashing in on a "Simpsons" item that was not intended for resale. Employees at the 12 stores are wearing a special Kwik-E-Mart uniform this month, and some of the uniforms made it onto auction sites. Last week, one auction for a Kwik-E-Mart uniform was selling at a $345 bid, while another had reached $127.

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