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    7-Eleven 'Monkeys' Around

    Promotion with Huffy miniature bicycle follows on the heels of scooter craze.

    After experiencing a success with scooters last year, 7-Eleven Inc. will ride another two-wheeled trend as the company introduces Huffy Micro Monkey Bikes in participating stores this week.

    With a suggested retail price of $69.99, the Huffy bicycles feature 6-inch nylon wheels, hand brakes, quick-adjust seat height, padded handlebars and plastic chain guard. The Micro Monkey Bike is available in red or blue and its steel-frame can support up to a 200-pound weight limit.

    "This is a 'get 'em while they're hot' item for us," said Jeff Hamill, vice president of merchandising for 7-Eleven. "With a limited supply, once they're gone, they're gone. We think this product will roll out of the stores just as quickly as scooters did."

    With a national network of approximately 5,200 stores and supporting distribution centers, 7-Eleven can bring a new item to market quickly. "Lots of companies approach us with new ideas," Hamill said. "The trick is to identify trend items early enough to ride their wave of popularity."

    The Huffy Micro Monkey Bike is recommended for ages 8 and up.

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