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DALLAS--7-Eleven is hosting the world premiere of "Pizza & a Movie," a two-month promotion co-starring its new P'EatZZa Sandwich , Blockbuster and a new movie "X-Men: The Last Stand."
During May, 7-Eleven customers who purchase a P'EatZZa Sandwich will receive a coupon to rent one movie and get one movie rental free at participating Blockbuster stores. The peel-off coupon sticker is located on the package of the P'EatZZa Sandwich, a new food item made with pizza flatbread and deli sandwich fillings.
7-Eleven goes into wide release with its Pizza & a Movie campaign, which includes free movie rentals from Blockbuster, discounts on 7-Eleven fresh foods, tickets to exclusive "X-Men: The Last Stand" movie screenings, X-Men video games, DVDs, CDs and movie gear and grand prizes that include all- expense-paid trips for two to a 20th Century Fox movie set or Hollywood movie premiere.
"Summertime is the biggest movie season of the year and the busiest time of year for 7-Eleven," said Rita Bargerhuff, 7-Eleven marketing director for fresh foods. "Fresh foods like P'EatZZa Sandwich and mega-movie releases, along with cold Slurpee drinks and cool contests, are all part of 7- Eleven's kickoff to summer.”