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    7-Eleven Launches Franchise Microsite

    The c-store giant aims to make recruitment more convenient.

    DALLAS -- 7-Eleven Inc. launched its new Web site, www.franchise.7-Eleven.com, offering comprehensive information about franchising a 7-Eleven store.

    The new site, which also can be reached by selecting the "Franchising" tab at the top of the company’s home page, is devoted solely to all-things-franchise. including:
    -- Company history and future plans;
    -- Application process review with timeline;
    -- Investment costs and royalty agreements;
    -- Map of available store locations;
    -- Information about converting an existing business to a 7-Eleven store;
    -- Company support programs for franchisees;
    -- Calendar of upcoming company franchising seminars and open-houses;
    -- Testimonials from existing franchisees;
    -- Frequently asked questions;
    -- Local and national contact information; and,
    -- Online application.

    "We wanted to create an online, one-stop-shopping presence for the 7-Eleven franchise program," Joanne Webb-Joyce, senior director of national franchising for 7-Eleven Inc., said in a released statement. "We have a great story to tell, and the new Web site allows interested entrepreneurs to explore the opportunities at 7-Eleven, learn more about our company and how we can help them achieve business success. 7-Eleven is all about convenience, and interested parties can even apply to become a franchisee directly online."

    The intuitive, interactive Web site was created jointly by a team of 7-Eleven franchising and marketing professionals and RAPP, a direct-marketing agency in the Omnicom family. RAPP is hosting the site, which will be updated regularly, the company reported.

    "Our goal was to ensure everyone knows that 7-Eleven is pro-actively franchising stores," Webb-Joyce said. "The Web site doesn’t replace the personal advice and support we give each franchisee as they’re going through the process and after they join our franchise family, but it offers a convenient way for them to get to know us."

    Franchisees operate approximately 4,371 of 7-Eleven Inc.’s 5,639 stores in the U.S.

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