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DALLAS -- 7-Eleven, Inc. will be the primary sponsor for Team Green's Dario Franchitti and Paul Tracy in the 86th Indianapolis 500 on May 26. Both cars will display the 7-Eleven logo and Big Gulp brand.
The Dallara-Chevrolets will be formally known as the Team Green 7-Eleven entries. "We're thrilled to partner with Team Green, Dario and Paul for the greatest spectacle in racing," said Mike Gade, senior vice president of merchandising for 7-Eleven Inc., operator of 5,800 convenience stores in North America. "As one of the world's most prestigious, well-attended and widely watched television sports events, the Indianapolis 500 provides a perfect platform to showcase one of our most prominent brands, Big Gulp, to our customers."
7-Eleven selected Big Gulp to be the featured brand because Memorial Day marks the start of the summer selling season, with warmer weather contributing to fountain sales. The 32-oz. Big Gulp, one of 7-Eleven's most well established brands, was launched in 1976 and began the introduction of 7-Eleven's family of proprietary Gulp cups.
In addition to primary sponsor 7-Eleven, Brown & Williamson Tobacco Corp. also will support the Team Green 7-Eleven entries. The cars will be officially unveiled at the Indianapolis Motor Speedway on May 5.