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    7-Eleven, IRI Extend Data Partnership

    All of the retailer's U.S.-based point-of-sale store data will now be accessible.

    DALLAS -- 7-Eleven Inc., the nation's largest convenience retailer, is extending its relationship with Information Resources Inc. (IRI), a global provider of consumer, shopper, and retail market intelligence and insights.

    Under the new agreement, the IRI 7-Exchange Program will continue, and IRI will now have access to all of 7-Eleven's U.S.-based point-of-sale (POS) store data -- including the recently-acquired White Hen stores -- for its convenience tracking service.

    "We worked with IRI to develop the 7-Exchange data community to facilitate improved collaboration between 7-Eleven and manufacturers and suppliers," said Kevin Elliott, 7-Eleven's senior vice president of merchandising.

    "This exchange enables us to identify consumer trends, buying patterns and gain additional consumer insight through the 'same looking glass.' As a result, we can better leverage our 6.5 million daily transactions -- a true proxy for consumer needs. In addition, we further our mission of consistently serving the changing needs of customers for their convenience, and achieve a win-win relationship with our vendor partners."

    The IRI 7-Exchange Program is a sales information resource that allows multiple companies in a single category to access sales information of all items, not just their own. The goal of 7-Exchange is to use such information to develop fact-based, category management plans driven by business insights, scorecards and performance metrics.

    "It is extremely rewarding to see the positive results and the continuation of a groundbreaking program such as 7-Exchange," said Thom Blischok, IRI president of retail solutions, strategic consulting and integrated solutions.

    Based in Dallas, 7-Eleven operates franchises or licenses more than 7,200 7-Eleven stores in North America. Globally, 7-Eleven operates franchises or licenses more than 32,700 stores in 17 countries and one U.S. territory. During 2006, 7-Eleven stores worldwide generated total sales of more than $44 billion.


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