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The new menu item -- made of fluffy egg whites, lean Canadian bacon and cheddar cheese on a whole-wheat English muffin -- contains 3 grams of protein, just 5 grams of fat (2.5 grams of saturated fat) and is lower in sodium than most breakfast sandwiches on the market, according to the retailer. The 180-calorie sandwich sells for $1.99 each.
"Our primary task was to create a great-tasting breakfast sandwich for people looking for a better-for-you alternative," said Kelly Buckley, 7-Eleven’s vice president of fresh food innovation. "We have fresh-cut fruits, salads, yogurt parfaits and healthy, low-calorie sandwiches, and we wanted a breakfast option that fell into that better-for-you category without sacrificing taste and quality."
The sandwich is part of 7-Eleven's efforts to appeal to consumers who would like to lose weight in the New Year by making healthier choices and seeking better balance in the foods they choose, rather than go on a diet, especially Millennials.
"Many people are looking to make better choices, but not at the expense of flavor, quality, convenience or value," Buckley said. "Eating away from home adds extra challenges for those looking for healthier food options. We wanted to remove that dilemma for the morning crowd who prefers a hot breakfast that is low-calorie, low-fat and high-protein."
The Egg White Breakfast Sandwich joins several other 7-Eleven breakfast sandwiches, as well as the chain’s new limited-edition Santa Rosa Guatamalan coffee and other healthy options, such as Yoplait yogurt parfaits with fresh fruit and Nature's Valley granola.
"Eating healthy shouldn't be hard," Buckley said. "When it comes to fresh foods, we try to meet our customers' cravings, whether they're looking for an indulgent treat or a healthy start to the day."