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    7-Eleven Inc.'s Slurpee Nation Kicks off Access 45 Contest

    7-Eleven teams up with video game giants EA and Ubisoft to offer daily prizes and sweepstakes.

    DALLAS -- 7-Eleven Inc.'s Slurpee Nation kicks off the Access 45 contest where Slurpee Nation members have the chance to win a prize each day from two top videogame publishers -- Electronic Arts Inc. (EA) and Ubisoft. According to a company statement, 7-Eleven's latest campaign coincides with the game title releases of EA's Medal of Honor., EA Sports MMA and Need for Speed World, and Ubisoft's Assassin's Creed Brotherhood, which releases Nov. 16.

    "With 45 different contests in as many days, Access 45 promises to be one of the most action-packed, consumer-oriented Slurpee promotions ever," Rita Bargerhuff, 7-Eleven vice president and CEO said in a released statement. "Each day brings something different, and we think that daily element of surprise will be fun for gamers."

    The daily Access 45 contest requires participants to redeem their Slurpee Nation rewards points at www.slurpee.com. Point value and codes are imprinted on all Slurpee cups; the number of points required is determined by the prize value -- from two to 1,000 points. Each day the contest is different, containing its own rules and prizes.

    Daily prize and sweepstakes information remain secret until it posts onto the Slurpee Nation rewards catalog at 12:01 a.m. CT each day; and featured items will be removed either after selling out or at 11:59 p.m. the same day, whichever comes first. Participants can keep up to date on prize status and availability through @Slurpee tweets, the company stated.

    All prizes can be redeemed with Slurpee Nation rewards points through Nov. 14. Prizes include collector's edition game consoles, videogames, T-shirts, posters, Oakley sunglasses, figurines and autographed posters. Prizes also include exclusive in-game items, codes and downloads.

    In addition to the various prizes a sweepstakes contest will take place -- two trips with a value estimated between $2,700 and $3,000 each, according to the company. The two sweepstakes trips are:

    • Trip for two to a Strikeforce mixed martial arts event of the winner's choice, which includes round-trip airfare, hotel, ground transportation, event tickets and $100 per diem per person for expenses
    • Trip for two to Montreal, Canada, to visit Ubisoft's biggest development studio and meet the game designers behind Assassin's Creed Brotherhood, which includes round-trip airfare, hotel, ground transportation and $100 per diem per person for expenses

    7-Eleven also created three 32-ounce lenticular cups, each with a special code imprinted inside worth five Slurpee Nation Reward points, for the Access 45 contest. Each cups features one of the three anticipated games -- EA Sports MMA and Medal of Honor, and Ubisoft's Assassin's Creed Brotherhood.

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