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    7-Eleven Gets Into NYC State of Mind

    The company has less than 10 stores in Manhattan, but plans to open 100 in the borough by 2015.

    NEW YORK -- There was a time when consumers looking for a 7-Eleven store in Manhattan would have been disappointed. Even now finding the familiar logo on a store awning is a rarity in the borough. But that is about to change.

    According to the Dallas-based chain's website, there are currently less than 10 7-Eleven convenience stores on the island of Manhattan. A new location, though, is slated to open its doors on Oct. 5, and more are on the horizon. 7-Eleven executives hope to open 100 locations in the borough by 2015,DNAinfo.com reported.

    The new 7-Eleven store is going into a vacant retail space on the ground floor of a condo building at the corner of East Fourth Street in the Bowery section. At first, the new Bowery location will be company owned, with the possibility of be being franchised out, a company spokeswoman told the news outlet. The product mix in the store could also change over time to better suit the neighborhood.

    "Store operators are encouraged, through the data that they capture... to tailor their selection to their immediate surroundings and their customer base," said Margaret Chabris, 7-Eleven’s director of public relations.

    She added that the move to Manhattan makes sense for 7-Eleven, given the chain's abundance in Long Island and the fact that many residents there commute to the city for work.

     

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