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    7-Eleven Gets Energized

    West Coast stores expand their energy drink selection with FRS functional beverage.

    DALLAS -- 7-Eleven is now offering New Sun Nutrition's FRS, a "free-radical, scavenging" ready-to-drink energy beverage, in its stores on the West Coast, helping the drink manufacturer to achieve its goal of national distribution.

    "We believe that functional beverages are a segment our customers will be looking for," Michele Little, energy drink category manager for 7-Eleven, said in a written statement. "We want to offer them products that meet their needs, and FRS is perfect for that."

    FRS's formula combines antioxidants, such as quercetin and green tea catechins, with essential vitamins and metabolic enhancers to provide a sustained, healthy energy boost and long-term antioxidant health protection, the company stated.

    "As we continue expanding our national distribution program, working with the largest convenience-store chain is a step in the right direction," Debbie Wildrick, vice president of sales at New Sun Nutrition, said in a written statement. "7-Eleven has recognized the market opportunity and consumer demand for a healthy beverage alternative, and is helping FRS rapidly extend its retail shelf presence on the West Coast."

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