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    7-Eleven Florida Stores Offer DNA Energy Drinks

    The energy drink maker is partnering with 7-Eleven on action-sports marketing programs meant to drive store traffic.

    BOCA RATON, Fla. -- Select 7-Eleven stores located throughout Florida now carry DNA Beverage Corp.’s DNA Energy Drink, the action-sports minded beverage.

    "By providing extremely competitive pricing and marketing programs such as the 7-Eleven/DNA statewide motocross program geared specifically to drive traffic to the stores, we are able to offer a true quality product at an everyday low price," said Russ Rickon, DNA’s national vice president of sales. "In addition, we have tagged 7-Eleven in print and radio advertisements, as well as offering store-front sampling."

    DNA and 7-Eleven are committed to offering customers "real value" in the current economic climate "by providing quality products at everyday low prices," according to Darren Marks, DNA’s president.

    DNA’s roots are in the action sports world of athletes who created the drink. DNA Energy Drink is "a high-quality beverage manufactured to exact standards to achieve superior taste with a formulation that taps into the body's seven energy sources to maximize energy and improve awareness," according to the company.

    DNA Energy Drink has earned national recognition through its title sponsorship of the DNA/Butler Brothers Racing Team where it competes on a world-class level in supercross and motocross, reaching millions of fans and viewers. DNA Energy Drink can also be found in other action sports such as surfing, BMX, wakeboarding and skateboarding.

    The 16-ounce energy drink is available in three flavors—Citrus, Lemon Lime and Citrus Sugar Free —and has a suggested retail price of $1.99.

    DNA's wholly owned subsidiary, Grass Roots Beverage Co., is the delivering mechanism that gets the DNA product to three central distribution centers operated by 7-Eleven; which then deliver the beverage on a twice-weekly basis to the individual select stores.

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