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    7-Eleven Extends Agreement with Kenan Advantage Group

    Meanwhile, retailer awards Mars Snackfood with its Retailer Initiative Award for 2007.

    DALLAS – 7-Eleven Inc. and Kenan Advantage Group signed a five-year transportation agreement, calling for Kenan to be the single-source provider of bulk fuel transportation and logistics services to the convenience chain, Kenan stated.

    "We are focused on streamlining our business and gaining efficiencies which includes using companies such as [Kenan]," Gary Lockhart, vice president of gasoline supply for 7-Eleven, said in a statement. "This agreement provides a complete supply chain solution for our fuel needs today and positions us well for future growth."

    In a statement, Dennis Nash, president and chief executive officer of KAG, said, "Aligning ourselves with the country’s largest convenience store operator speaks directly to our commitment to excellence and the value-added services we provide our customers. By building strong, long-term partnerships with our customers, both parties are better poised to meet the challenges of the future."

    In other 7-Eleven news, the chain’s coveted Retailer Initiative Award for 2007 was bestowed upon Mars Snackfood US. The annual honor recognizes partners who excel at supporting 7-Eleven in meeting consumer needs through team merchandising, demand-chain solutions, cost of goods, category management and creativity in advertising and promotional programs, noted Joe DePinto, 7-Eleven president and chief executive officer.

    "Mars was chosen for delivering exceptional value and satisfaction to 7-Eleven’s customers through the introduction of First, Best and Only products and promotions aligned with our business strategy," DePinto said in a statement.

    Examples of a First, Best and Only offerings included Cheeseburger and Bacon & Egg-flavored Combos snacks, introduced and tested exclusively at 7-Eleven stores.

    In a co-marketing effort, Mars Snackfood US is a sponsor with Snickers on the 7-Eleven Indy Racing League car and developed beverage flavors, such as a 3 Musketeers Mint Hot Cocoa and a proprietary Starburst-flavored Slurpee drink, noted Todd Lachman, president of Mars Snackfood US.

    "We are honored that 7-Eleven selected Mars Snackfood US for this prestigious award," Lachman, said in a statement. "Collaboration is the key to any partnership, and we are proud of the relationship we’ve formed with 7-Eleven. I’d like to recognize our associates Larry Lupo and Kelly Matthews, who led a cross-functional team that was very responsive to 7-Eleven’s strategy."

    In related news, Mars Snackfood US was named Six Flags, Inc. "Official Candy" and the "Official Ice Cream Premium Novelty" for all its Theme Parks nationwide.

    The five-year agreement provides Mars Snackfood US exclusive marketing rights for all pre-packaged candy (both sugar and chocolate-based) for in-market promotion and in-park advertising on the Six Flags Media Networks.

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