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    7-Eleven Expands Vcom Ad Program

    Advertisers can purchase and manage space via Internet.

    DALLAS -- Advertisers on 7-Eleven's Vcom kiosks can now purchase and manager their ad space more easily and efficiently with the Ad Interchange Exchange, an online business-to-business exchange with advertisers, ad agencies and media providers, according to a report by MediaPost.

    Nationwide advertisement buying and selling transactions will take place online, with improved efficiency over traditional practices, according to the company. The Vcom ad space is now available for booking in media planning campaigns through the Ad Interchange Exchange -- a joint effort between Vcom's kiosk advertising provider Cyphermint and Ad Interchange.

    7-Eleven's Vcom kiosks can be found at 1,000 7-Eleven convenience stores nationwide.

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