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The new variety is the result of a three-month-long contest held in conjunction with AriZona's 20th anniversary. According to the beverage company, this is its first consumer-chosen flavor. Fans also selected the design for the beverage's can -- based upon five finalist entries – at a specially-created microsite, www.arizona20years.com.
Among the finalists, Kenny Vidinich's OneVibe design received the most fan votes for the winning label. Vidinich is the founder of OneVibe creative studios in Honolulu.
According to AriZona, 7-Eleven is the "ideal partner" to launch its Cherry Lime Rickey flavor.
"The 20th anniversary contest is our way of thanking AriZona's loyal fans, as well as allowing their voice and creativity to come to life," said Jackie Harrigan, AriZona's global communications director. "7-Eleven was a natural choice for us to debut and exclusively sell the Cherry Lime Rickey flavor. Just like AriZona products, 7-Eleven is American-founded with stores accessible worldwide and has the same loyal following."
In addition to being available at 7-Eleven stores nationwide, each Cherry Lime Rickey can will feature a quick response (QR) code that can unlock prizes when scanned. According to AriZona, this is the first time the beverage manufacturer has incorporated a QR code on any of its drinks.