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    7-Eleven Cracks Top 10 Best-Perceived Grocery Chain List

    Introduction of the sugar-free Slurpee Lite boosts healthy consumers' perception of the chain.

    DALLAS -- 7-Eleven is one of the top 10 best-perceived grocery chains in the eyes of consumers who consider themselves healthy, coinciding with the May launch of the Fanta Sugar-Free Mango Slurpee Lite, reported YouGov BrandIndex, the daily consumer perception research service of brands.

    7-Eleven is ranked No. 9 on the list, beating out chains such as Winn-Dixie, Wild Oats, A&P, and Stop and Shop.

    Chains were measured using YouGov BrandIndex’s Impression score, which asks respondents whether they have a general positive feeling about the brand. Results were filtered for adults 18 years and older who consider their health good or excellent.

    The BrandIndex measurement score range runs from 100 to -100 and is compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback. 7-Eleven's impression score was a 2 on May 3, 2012, and jumped to 13 three weeks later. It has since stabilized at a 10, according to YouGov.

    The No. 1 chain on the list is Kroger, with a score of 28.4.

    YouGov BrandIndex interviews 5,000 people from a representative U.S. population sample each weekday, totaling more than 1.2 million interviews each year.

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