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FRISCO, Texas -- 7-Eleven and Pepsi are among the first to launch campaigns with Koupon Media's Digital Campaign Management (DCM) platform, which unifies the creation, distribution, redemption, and analysis of digital coupons, offers and loyalty programs. Retailers, brands, and grocery and convenience stores can use the cloud-based DCM platform to immediately deploy digital campaigns, reach customers on any platform, and analyze essential data to understand buying behavior in real time, stated Koupon.
"Our platform offers retailers and brands the ability to implement digital offers within weeks, whether it's through a mobile app, text, Facebook, website, e-mail, or Passbook, we deliver all the components needed, directly from our platform -- today," said TJ Person, co-founder and CEO of Koupon Media. "With the technology available today, there is no reason that retailers can't get measureable and progressive campaigns out the door. We've removed the difficulties associated with these offers and have made it simple and quick for retailers to deploy."
Koupon Media DCM is also Apple Passbook-enabled, which allows marketers to take full advantage of the mobile wallet feature to reach millions of iPhone users, the company stated. Additionally, Koupon Media will exhibit the platform at the NACS Show on Oct. 7-10.
The business-to-business platform helps brand managers customize offers to reflect their brand, and by offering a variety of channels such as mobile, print and text, companies can extend brand recognition to a variety of customers who have distinct preferences when shopping, according to Koupon.
Among the DCM platform's features are:
- White-label mobile apps (applications)using customized branding and design
- A portal that gives retailers one central place to launch, manage and measure campaigns
- Single-use offers with or without point-of-sale (POS) integration, powered using patent-pending technology
- Risk management services to help eliminate fraud and financial exposure
- POS integration with leading POS systems
Working with Koupon Media, brands choose between integrating into an existing point-of-sale system, or designing a process that works without POS by operating through a cloud-based system, the company stated. More information is available at www.kouponmedia.com.