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DALLAS -- In celebration of its 81st birthday, 7-Eleven is throwing a party complete with free Slurpees poured in special "birthday" cups at participating locations.
'In appreciation of our loyal customer base, we started giving away Slurpee drinks on our 75th birthday in 2002," Jay Wilkins, 7-Eleven brand manager for Slurpee and Big Gulp fountain drinks, said in a released statement. "Customers thanked us, and we've been doing it ever since. Now July 11, or 7-Eleven Day, has become Customer Appreciation Day or try-your-favorite-Slurpee-on-us day."
July also marks the launch of the first ever Monster Energy Slurpee drink, called Black Ice. Black Ice is a black-colored energy Slurpee drink packed with a full-load of Monster's potent energy blend, explained Wilkins, adding that this is the first frozen Monster beverage and the first variety not sold in a can.
The party doesn't start or stop on July 11, as 7-Eleven, home of the Big Bite Oscar-Mayer all-beef hot dog, will celebrate National Hot Dog Month at participating by offering a quarter-pound Big Bite hot dog and Big Gulp drink for just $1.99 throughout the entire month.