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    7-Eleven C-stores Chosen for PaymentVision, PayNearMe and Cardtronics Inc.'s Newest Programs

    C-store offers customers a place to pay their bills using cash; more than 2,200 ATM machines will feature third-party advertising.

    GAITHERSBURG, Md. & HOUSTON -- More than 6,000 7-Eleven convenience stores nationwide will offer PaymentVision and PayNearMe to make paying for remote transactions with cash easier for consumers who depend on or prefer to pay with cash for goods and services like their utilities, loans or groceries, the vendor reported.

    With PaymentVision's universal ACH (electronic checks) and credit card gateway incorporating PayNearMe's cash-payment technology, and the ubiquity of 7-Eleven's nationwide, billers, financial institutions, commercial customers and municipalities can better accommodate cash customers, according to PaymentVision. Customers can now make a payment at 7-Eleven and clients are notified in real-time and all cash payments are guaranteed good funds, eliminating risks of fraud or charge-backs, the company stated.

    With the new "go online and pay offline locally" program consumers now have an alternative to pre-paid debit cards, walk-up bill pay or money orders sent by mail.

    7-Eleven stores were also chosen for Cardtronics Inc.'s launch of its third-party advertising on retail ATMs. Cardtronics will launch advertising on approximately 2,200 of its Vcom financial kiosks located in 7-Eleven stores in the United States, the company stated.

    Cardtronics signed a multi-year agreement with i-design, the United Kingdom-based provider of atmAd marketing platforms for self-service devices, which will sell ATM advertising space to third-party brands on behalf of Cardtronics, allowing advertisers to place their messages on Cardtronics' ATMs equipped with i-design's atmAd software, the company noted.

    The Cardtronics and i-design agreement follows a pilot program where hundreds of sites in the U.S. ran advertising for one of the nation's largest beer brewers. Independent research revealed that consumers in the pilot program were highly receptive to ATM advertising with more than a 95 percent recall of the brand and 94 percent of ATM users surveyed said that the transaction was a better experience with the advertising campaign playing, the company stated.

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