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GRAND PRAIRIE, Texas -- 7-Eleven Inc. will provide a cool treat to theme park enthusiasts through a new partnership with Six Flags Entertainment Corp., which makes the Slurpee, the Official Frozen Carbonated Beverage of Six Flags.
It will be available at all 11 Six Flags locations, marking the first time Slurpees have been widely distributed outside 7-Eleven stores, the companies said.
"Six Flags is an ideal destination for family and friends to join together and have fun, so we are thrilled to partner with 7-Eleven and provide our customers with a Slurpee drink to make their trip even more enjoyable," said Jeff Portugal, vice president of corporate alliances and partnership marketing at Six Flags. "Slurpee drinks will fit seamlessly into our beautiful theme park environment."
Park attendees will have access to exclusive ride-time events at 7:11 p.m. during special nights at Six Flags, as well as giveaways, games and other activities to celebrate. Starting Memorial Day weekend, an exclusive, refillable 32-ounce Slurpee souvenir cup will be available for purchase at all participating Six Flags parks, and starting June 1, consumers can bring that cup to their local 7-Eleven store and refill it for just 99 cents.
"Enjoying Slurpee drinks while spending a day at Six Flags in the spring or summer is a real treat for families, kids and teens," said Laura Gordon, 7-Eleven vice president of brand innovation. "At some park locations where 7-Eleven may not have stores nearby and Slurpee drinks aren't available, the opportunity to enjoy the frozen beverage at Six Flags may be a new treat. Bottom-line, Six Flags and Slurpee beverages are all about having fun, so it's an ideal fit to make Slurpee drinks even more convenient for our customers where they play."