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New York -- Digital Display Networks Inc., creator and operator of the fast-growing 7-Eleven TV, has signed ABC Regional Sports and Entertainment Sales (ABC RSES) as the exclusive advertising sales representative for the digital out-of-home network (DOOH) expected to reach 200 million shoppers monthly by June 2012.
The agreement covers a wide array of advertising opportunities available as 7-Eleven TV expands its current 24/7 operations in 1,100 convenience stores to more than 6,200 locations next year. At scale, 7-Eleven TV will become one of the largest digital out-of-home television networks in the United States.
7-Eleven TV programming is customized for demographics, locations and dayparts, with content that includes national and local weather, plus news and entertainment. Up to 20 ads run hourly, in 7-to-15 second formats, promoting in-store and out-of-store brands. Each store features two strategically placed LCD HDTV monitors and directional audio to attract customers to the network.
"Our aim is to offer 7-Eleven customers compelling information at the point where they are making purchase decisions," said David Veckerelli, co-CEO of Digital Display Networks. "With its track record, innovative strategies and far-reaching contacts, ABC RSES is the ideal firm to help us maximize network revenue."
John Watkins, president of ABC National Television Sales, commented, "As 7-Eleven TV continues its massive rollout in the coming months, advertisers will have the breakthrough opportunity to reach unprecedented numbers of convenience-store shoppers across America. We look forward to working closely with Digital Display Networks to tap the tremendous potential of the 7-Eleven TV platform."