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    The Wait Is Over

    Industry says FDA followed the science with its deeming regulations for tobacco products

    By Melissa Kress, Convenience Store News

    The long wait is over ? sort of. Three years after saying it would regulate electronic cigarettes as tobacco products, the Food and Drug Administration (FDA) finally released its proposed deeming regulations in late April. However, when the regulations will be implemented ? and what they will look like in the end ? remains to be seen.

    The agency has the authority to regulate tobacco products under the Family Smoking and Tobacco Control Act of 2009, but the FDA must issue deeming regulations to extend its authority to cover additional tobacco products. Products included in this latest proposal include electronic cigarettes, cigars, pipe tobacco, nicotine gels, water pipe (or hookah) tobacco and certain dissolvables not already under the FDA?s authority. The agency currently regulates cigarettes, cigarette tobacco, roll-your-own tobacco and smokeless tobacco.

    The proposed deeming regulations call for minimum age and identification restrictions to prevent sales of the products to underage youth; requirements to include health warnings; and prohibition of vending machine sales unless in a facility that never allows minors, such as bars and nightclubs.

    With the effects of electronic cigarettes on public health still largely unknown, the warning labels for e-cigarettes will only be addictive warnings, Mitch Zeller, director of the FDA?s Center for Tobacco Products, said during a briefing on April 24, the day its proposal was released.

    According to the FDA, under the proposed rules, manufacturers of newly deemed tobacco products would have to, among other requirements:

    • Register with the FDA and report product and ingredient listings;
    • Only market new tobacco products after FDA review;
    • Only make direct and implied claims of reduced risk if the FDA confirms that scientific evidence supports the claim, and that marketing the product will benefit public health as a whole; and
    • Not distribute free samples.

    A 75-day public comment period began April 24 and was recently extended by 30 days to Aug. 8.

    ?This is an important moment for consumer protection and a significant proposal that if finalized as written would bring FDA oversight to many new tobacco products,? stated FDA Commissioner Margaret A. Hamburg. ?Science-based product regulation is a powerful form of consumer protection that can help reduce the public health burden of tobacco use on the American public, including youth.?


    Electronic cigarette industry watchers were expecting the proposed regulations to closely mirror those of cigarettes, which the FDA began implementing in 2009. While the proposal does include some components of cigarette regulations, it does not immediately call for a flavor ban, restrictions on marketing such as television advertising or a ban on online sales, nor does it set product standards.

    Any future regulation will require separate rulemaking and public comment once the proposed deeming rule is finalized. In order to impose restrictions on marketing and advertising, for example, the FDA must first have jurisdiction over the products, which is what deeming regulations accomplish, according to Zeller.

    ?It is sort of walk before you run,? he explained.

    Zeller added that although online sales are not prohibited under the proposal, they will be subject to the age restriction provision once the deeming rule is finalized.

    Bonnie Herzog, managing director of beverage, tobacco and convenience store research at Wells Fargo Securities LLC, pointed out that the FDA cannot enact a federal tax on e-vapor products or ban Internet sales because those actions fall under the realm of Congress. In addition, the agency cannot legally ban e-cigarette advertising because it is considered ?commercial speech,? which is protected by the First Amendment.

    ?We believe the process could take as long as two years before final regulations are implemented given the rulemaking process, though some items will need to be complied with immediately,? Herzog concluded.

    By Melissa Kress, Convenience Store News
    • About Melissa Kress Melissa Kress joined EnsembleIQ's Convenience Store News in November 2010. Her primary beats include alcoholic beverages and tobacco. Kress has been a professional journalist since 1995. A graduate of West Virginia University, she began her career in community journalism before moving to business-to-business publishing in 2000, covering commercial real estate.

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