Quick Stats

Quick Stats

    You are here

    Mackenthun's Launches Nutrition Scoring Via Signage, Mobile App

    Offers shoppers personalized information to make healthier choices

    By Joe Tarnowski, Stagnito Business Information

    Mackenthun's Fine Foods is rolling out a suite of innovative nutrition tools aimed at helping shoppers make better decisions about the food they buy. Through a partnership with ShopWell, a personalized nutrition app, shoppers in Mackenthun's will be able to learn about the health benefits of foods, find healthier alternatives for their nutrition goals, and avoid allergens.

    "Nutrition is a key part of our Health and Wellness Program," said Ed Gardeski, GM at Mackenthun's. "The nutritional requirements of our shoppers are more diverse than ever and we are committed to helping them develop eating habits tailored to enhance their health and wellbeing without sacrificing the quality and flavor they have come to expect from Mackenthun's."

    ShopWell's patented personalized nutrition scoring algorithm was developed and is maintained by Registered Dietitians based on USDA guidelines and the latest nutrition research. It takes into consideration the age group and gender of an individual as well as his or her health goals, preferences and food allergies. By cross-referencing the ingredients in food products with an individual's unique profile, ShopWell instantly generates a personalized nutrition score that indicates whether the food is a good fit. 

    "Nutritional requirements can vary drastically from person to person," advised Lara Felton, dietitian at ShopWell. "The best way to prevent and control conditions like high blood pressure, obesity, osteoporosis, and diabetes is through diet but nutrition recommendations become very confusing when you have multiple conditions coupled with allergies."

    The ShopWell nutrition score will also be printed out on shelf labels to help those who don't have the ShopWell app. Although it's not personalized, the score allows shoppers to quickly compare the relative health benefits of similar products while in the grocery aisle.

    According to ShopWell, health and nutrition is increasingly more important in the shopping behaviors of grocery store patrons. Baby Boomers are starting to place more importance on preventing or controlling conditions like high blood pressure, osteoporosis and diabetes. And Generation X is looking for healthier alternatives as high-profile food scares escalate.

    Additionally, Millennials are getting to the age where their metabolism is slowing down and a junk food diet is no longer an option—and are increasingly turning to technology for help. Mackenthun's is now able to serve each of these segments by giving them the tools and product selection to take control of their health and wellness goals. 

    Family-owned and operated Mackenthun's Fine Foods serves the Waconia and the surrounding communities in Minnesota.

    By Joe Tarnowski, Stagnito Business Information
    • About Joe Tarnowski A 13-year veteran of Progressive Grocer, Joseph Tarnowski is Editor-in-Chief of Progressive Grocer Independent -- PG’s standalone bi-monthly publication serving independent grocers and wholesalers. While his primary responsibility is developing informative and actionable content, he also views his role as that of a networker who loves to connect people with common interests, knowing that when it comes to finding a solution to an industry challenge, two brains are better than one. To facilitate such connections, Joe founded the Independent Grocer Network, a custom social network for independent grocers to meet and share strategies, stories, photos and videos, or to simply ask for advice from their peers. He is also a senior editor at PG, where he oversees the brand’s quarterly PG TECH supplement, which covers all areas of retail technology, including in-store systems, supply chain, online, mobile and social.

    Related Content

    Related Content